Hip-Hop/Funk
a. Artists within this genre use social media to promote their content and connect with fans. Normally, they follow internet trends in order to gain more popularity. BROCKHAMPTON is seeing success through Tik Tok through their song "sugar". Lil Nas X became popular during the "yee yee" meme's peak. By following these internet trends, the artist is more likely to go viral.
c. The brand of our artist fits the song. Since there weren't many words, we wanted to go with an artistic approach. The song shows a lot of anger, so we wanted to portray our artist as edgy and heart ached. We also wanted to have our artist coincide with the internet personas of Lil Nas, Tyler the Creator, and Tierra Whack.
d. We created merchandise for our artist which includes shirts, phone cases, and vinyl records (as they are growing in popularity once again).
e. Through the production, we learned how you can display a message or feeling in other ways besides storytelling or explicitly stating it. We also learned how to do cool tricks through transitions and unique editing ways. Through the development of a marketing campaign, we learned how hard it is to help an artist gain exposure. Most of the time, the rise to fame is entierly by chance meaning it is harder to become famous. We also learned how much thought needs to go into something as little as song titles, album titles, or even the artist's name. Everything needs to be supported by reason and backed by thought.